🎯 39+ years in Commercial Excellence

The science of selling, engineered into your organisation.

I help companies sharpen their go-to-market strategy, re-engineer their sales processes, and build sales teams that are genuinely world-class.

200+Consulting interventions
90+Companies served
25,000+Professionals trained
K. K. Srivastava, Commercial Excellence Consultant & Trainer
39years of commercial leadership
Hello there

“Selling is not an art you are born with — it is a science you can design, teach and master.

— K. K. Srivastava, Believer & Practitioner of the Science of Selling


  • MBA (Marketing), SP Jain Institute of Management & Research, Mumbai
  • Certified Managerial GRID Facilitator (Blake & Mouton, USA)
  • Empanelled EY Assessor
  • Worked across India, USA, Canada, Russia, UK, Netherlands, UAE, Nepal & Bangladesh
About K. K. Srivastava

Seventeen years leading sales.
Twenty-two years perfecting it.

Across a career spanning 39+ years, KK has lived commercial excellence from both sides of the table — first as a national sales leader at some of the world's most demanding companies, then as the consultant those companies call when their sales engine needs to be rebuilt.

In his corporate years he held P&L and national sales leadership roles at Gillette, ADF Foods, Marico, MAPI Inc. (USA) and Kansai Paints — managing teams of up to 500 and turnover of INR 150+ crore, and driving landmark launches including Duracell, Gillette Mach 3, Sensor Excel and Oral-B.

Since 2004, as Managing Director of Sales Excel, he has delivered 200+ interventions for 90+ companies — with more than 70% becoming repeat clients.

Credentials

Four decades, measured in outcomes

The numbers behind a career built on repeatable, predictable sales results.

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Years of commercial excellence
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Projects & interventions delivered
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Companies across 8 industries
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Sales professionals trained

Plus 100,000+ personnel trained through video-based coaching tools KK designed · 70%+ repeat clients

KK's Sales Philosophy

Strategy. Process. People.

Every high-performing sales organisation stands on three pillars. Get all three right, in that order, and excellence in execution becomes the natural outcome — not the exception.

01 — Aligns with the customer

Strategy

A Go-to-Market / Route-to-Market strategy that aligns with your customers and delivers revenue that is targeted, sustained and predictable.

02 — Efficient & effective

Process

World-class field-sales and commercial processes — mapped, re-engineered and institutionalised as your team's repeatable “ways of working and ways of selling”.

03 — Truly world-class

People

Sales people equipped with the skills, tools and mindset to be genuinely world-class — from front-line teams to senior sales leaders.

Driving excellence in execution  →  maximising profitable sales growth.

Trusted across industries

90+ companies. 8 industries. 70%+ come back.

PepsiCoGilletteJohnson & JohnsonGlaxoSmithKlineReckitt BenckiserHeinzFerreroSamsungNokiaVodafoneAirtelPhilipsWhirlpoolAsian PaintsWalmartEYHoneywellNovartisSanofi AventisMerckMaricoMotorolaKimberly-ClarkMahindraByteDancePearsonConAgra FoodsCargillSABMillerSC JohnsonAkzo NobelWrigleyMcCainIFFCOShriram AxiallFenestaThe HinduHimalayaPepsiCoGilletteJohnson & JohnsonGlaxoSmithKlineReckitt BenckiserHeinzFerreroSamsungNokiaVodafoneAirtelPhilipsWhirlpoolAsian PaintsWalmartEYHoneywellNovartisSanofi AventisMerckMaricoMotorolaKimberly-ClarkMahindraByteDancePearsonConAgra FoodsCargillSABMillerSC JohnsonAkzo NobelWrigleyMcCainIFFCOShriram AxiallFenestaThe HinduHimalaya
How KK can help

Consulting & capability, end to end

From the boardroom strategy to the front-line rep's daily call — one partner across the entire commercial value chain.

Sales Consulting

Performance-improvement & GTM-transformation projects covering sales strategy, process re-engineering and organisation (re)structuring.

Explore consulting

Corporate Training

Four flagship program series — Business Managers, Sales Leadership, Sales Excellence and Selling by Design — contextualised to your industry and roles.

See training series

Sales Academy

Build a company-specific Sales / Service Academy: competency frameworks, assessment & development centres, and a self-running learning system.

Build an academy

Research & Benchmarking

Customer–supplier perception, market research and industry benchmarking studies — including Walmart India supplier surveys and CPWI (LOTs) work.

About the research

Open Leadership Workshops

Inter-corporate open workshops for first-time managers and sales leaders — from “You Win – I Win” to 3D Sales Team Leadership.

View the calendar

Video Coaching Tools

Video-based sales coaching content — the same tools corporates have used internally to train 100,000+ sales & service personnel.

Learn more
Take an assessment — free

Where do you stand today?

Three complimentary diagnostic tools — one for organisations, one for practising professionals, one for those just starting out.

For Corporates

Sales Process Effectiveness Diagnostic

100% Free

A structured diagnostic that scores how efficient and effective your field-sales processes really are — and where the biggest gains are hiding.

Start the diagnostic
For Practising Professionals

My Sales Leadership Style

100% Free

Discover your dominant sales-leadership style, based on proven managerial-grid principles, and how to flex it for stronger team results.

Find my style
For Aspiring Professionals

My Sales Aptitude

100% Free

Considering a career in sales? Measure your natural aptitude across the core dimensions that predict success in a selling role.

Check my aptitude
We value your views

Take the survey, claim your free gift

Your perspective helps shape KK's next research study and publications. Spend five minutes sharing your view of the state of sales in your industry — and we'll thank you with a complimentary gift.

  • Short, five-minute, anonymous survey
  • Early access to the resulting benchmarking insights
  • A free digital gift from KK's publications
Take the survey

A gift, on us.

Our small way of saying thank you for helping the sales community learn from itself.

Let's talk

Ready to build a sales organisation that wins — predictably?

Whether you're a corporate looking to transform your commercial engine, or a professional investing in your own growth, KK would be glad to hear from you.