A career that spans both sides of the sales table.
Seventeen years building and leading sales for world-class companies. Twenty-two years helping other companies do the same. This is the story of a professional life devoted to the science of selling.
K. K. Srivastava
Managing Director, Sales Excel Pvt. Ltd.
Commercial Excellence Consultant & Trainer
📧 krishnak.srivastava@gmail.com
📞 +91 98100 16402
39+ years driving commercial excellence
KK is a believer and practitioner of the science of selling. Over a career of more than 39 years — 17 in corporate sales leadership and 22 in consulting and training — he has helped organisations turn selling from an unpredictable art into a disciplined, repeatable capability.
He has successfully completed 200+ consulting and capability-improvement projects for 90+ companies across eight industries — spanning B2B sales, channel sales (Modern & Traditional Trade), direct/retail, enterprise, tele-sales and customer service.
Along the way he has directly trained 25,000+ sales professionals, from front-line teams to senior sales leaders, and designed video-based coaching tools used internally by corporates to train a further 100,000+ personnel.
- MBA – SP Jain, Mumbai
- Certified GRID Facilitator
- Empanelled EY Assessor
- 9 countries worked in
First he led sales. Then he taught it.
Corporate leadership — 16+ years
A rich blend of line commercial roles at regional and national level (11 years) and head-office roles (5 years), across global multinationals and Indian majors.
- Full P&L responsibility for businesses turning over INR 150+ crore
- Led cross-functional commercial teams of up to 500 people
- Drove landmark launches: Duracell, Sensor Excel, Gillette Mach 3, Oral-B
- Key member of the Duracell–Gillette merger & field-sales restructuring
- Built Gillette India's first Rolling Strategic Sales Plan
- Led sales-process automation & GTM/RTM transformation (super-distributor networks)
Consulting & training — 22 years
As Managing Director of Sales Excel, KK works across eight industries and 100+ clients — over 70% of them repeat — on more than 200 projects and interventions.
- Commercial “performance improvement” & GTM-transformation projects
- Learning-content design, development and transformation
- Training, mentoring and coaching of senior sales managers
- Deep command of the full value chain — Trade, Retail, B2B and B2C
- Market research, perception & benchmarking (Walmart India, CPWI/LOTs)
- Exclusive India Partner & Country Director-Designate, The Advantage Group Intl.
Nine roles. Five countries of operation. One discipline.
Managing Director
Commercial-excellence consulting & training across industries — sales strategy (GTM/RTM), process re-engineering, and team capability development. Built company-specific Sales/Service Academies and competency frameworks; ran assessment & development centres for SC Johnson, RB, Shriram Axiall, Heinz and Whirlpool; executed Build-Operate-Handover sales operations. Represented The Advantage Group International as Exclusive India Partner (2018–2020).
General Manager – Sales, North India
Full top-line & budget responsibility for the North Division. Led 20+ managers across Sales, Trade Marketing, Commercial & Logistics, plus ~70 supervisors and 400+ field force. Won multiple intra-company awards and contests.
General Manager – Sales Development
Owned GTM transformation, sales-process re-engineering, the rolling 5-year Strategic Sales Plan, and sales-team competency development. Led 7 Regional Sales Development Managers and a 4-month sales-process project for Gillette Russia, based in Moscow.
National Sales Training Manager
National sales-team development & activation and sales-process development. Led 4 Regional Sales Development Managers.
General Manager – Sales & Marketing
Business Head of the Retail Division with full P&L responsibility (division factory reporting in); managed the company's North America business.
National Sales Development Manager
All-India institutional sales, complete sales-process development & SIS automation, and sales-team training & development.
General Manager – Sales & Marketing
Launched and established the company's Ayurveda product range in the US as part of the project team — led post-formulation product development and launched an anti-ageing health-food supplement, plus the full advertorial launch campaign.
Assistant Sales Manager
Joined as Management Probationer; headed the Agra depot branch across Sales, Commercial & Logistics for Trade, Institutional & B2B segments. Consistently achieved all business parameters.
Country Director – India (Designate)
Exclusive India Partner; led the Walmart India supplier survey covering 50+ of their top / JBP suppliers (national & MNC companies).
An effective blend of cognitive and experiential bandwidth
- Commercial Excellence Transformation
- Strategic Business Management
- Go-to-Market (GTM / RTM) Strategy
- Sales Process Re-engineering
- Sales Capability Building
- Consulting & Facilitation
- Coaching & Mentoring
- Competency Framework Design
- Project Management
- Data-Based Analysis & Problem Solving
- P&L / Commercial Operations
- Team Management & Development
Education
MBA (Marketing), SP Jain Institute of Management & Research, Mumbai — Class of 1987. First-division holder of the two-year full-time Master of Management Studies (1985–87).
Geographies worked in
India · USA · Canada · Russia · England · Netherlands · UAE · Nepal · Bangladesh
Bring four decades of commercial judgement to your sales challenge.
From a single leadership workshop to a full GTM transformation — let's discuss what your organisation needs.